Nike House of Innovation

Environmental Sound Design and music

In collaboration with Parallel Studio I have created numerous environmental soundtracks for a variety of campaigns at Nike’s Midtown NYC Flagship. The entire first floor of the store acts as an immersive exhibition space that cycles in completely new experiences multiple times a year. Audio is created specifically to match the overall content and feel of each campaign. Sound is played throughout the first floor, often with multiple channels of audio spatializing across the floor plan through a variety of speaker setups. The recap videos below capture the way in which sound amplifies the experience of the space.

CREATIVE DIRECTION: PARALLEL STUDIO

FitADV

Sounds of extreme weather and dark tones accompanied visitors as they entered an immersive weather simulation experience while trialing FitADV products.

ACG

Immersive soundtrack created for Smith Rock storytelling experience designed by Nike Brand Experience Studio. Sounds of nature fill the space interweaving with a warbling ambient soundtrack to match the 16mm film stock.

Fenom

Created a soundtrack that mirrored the sound of machines weaving fly knit fabric while the voices of female designers described their process.

Alphafly

Music, running, and data sounds interwove through the space, creating a backdrop for the voices of Kipchoge and Kosgei.

Infinity React

Using the sounds of footfalls and breath to set a rhythmic tempo for the musical. Athlete voices periodically permeated the space, creating an intimate connection with the audience.

Women’s World Cup

To celebrate the Women's World Cup, crowd sounds and soccer cheers permeated the space along with an ambient musical backdrop and the sounds of game play.