Nike Beacon
Environmental Sound Design
The Beacon was a three story sculpture suspended in the atrium of Nike's newest NYC Flagship. 40 speakers, 29 screens and 70 programmable lights were positioned across the form to create a multimedia spectacle.
Speakers were positioned to play audio across three floors of retail space, amplifying different experiences as you moved around the sculpture. Themes of transmission and data quantification combined with the sounds of sport, NYC, and a variety of featured athlete voices to create a remarkable storytelling platform. Parallel’s custom software, creative direction and collaborative sound design came together, allowing different sounds to move across the form. The overall effect was an immersive spatial audio experience.